PRESS RELEASE: 28th February 2013
Made with British Hops
The British Hop Association has launched a new logo for Brewers to use on pump clips, bottle labels and marketing materials that confirms the provenance of the hops in their beer.
Ali Capper of the British Hop Association said “As a result of our recent work to promote British Hops, brewers were getting in contact wanting to promote the Britishness of their beer and I realised that we needed a new customer-facing logo. We’ve created something that will work at very small or larger sizes, that is clearly British and that promotes the provenance of British Hops”.
James Clarke of Hook Norton was one of the first brewers to use the logo on the sales presenters for their new Lion beer launch. James is very committed to the British provenance of his beer and is committed to sourcing his hops from the UK. “Wherever possible we believe in supporting the UK hop industry. Every year we visit hop merchants and hop farms to assess the quality of the hops and the aroma. The new “Made with British Hops” logo allows us to promote our pride in British Hops.”
The new logo can be downloaded from the home page of www.britishhops.org.uk
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